PROTOTYPING AN OUT-OF-THE-BOX
NEW JOINER EXPERIENCE
The world's largest independent biotech company engaged us to help reimagine its new joiner onboarding experience in under four weeks for a new global shared organization preparing for the rapid intake of 5,000 new team members.
Leveraging research conducted to understand the past onboarding experience of new team members, we designed an out-of-the-box experience prototype featuring a welcome letter, user-friendly FAQs, a fitness wearable technology, an assortment of products produced by the organization. With the prototype in hand, we tested it with recent joiners, refined it, and shipped it to incoming new joiners ahead of their first day.
The out-of-the-box experience prototype was very well-received and drove a 25% increase in new joiner engagement, 60% increase in new joiner retention, and 18% increase in new joiner productivity. When considering the average annual salary of recipients, along with the cost of turnover, the increase in engagement, and the speed to productivity, the return on a mere $200,000 ($200 per gift/1000 new joiners) investment was more significant than 30X