Prototyping an out-of-box experience with and for new joiners
client: world's largest independent biotech company
Redesign the new joiner onboarding experience in under four weeks for a new global shared organization preparing for the rapid intake of 5,000 new team members,
Leveraging research conducted to understand the past onboarding experience of new team members, an out-of-the box experience prototype featuring a welcome letter, user-friendly FAQs, a fitness wearable technology, an assortment of products produced by the organization and much more was developed, tested, refined and shipped to new joiners ahead of their first day.
Pharma + Consumer Packaged Goods
The out-of-the-box experience prototype was very well-received and drove a 25% increase in new joiner engagement, 60% increase in new joiner retention and 18% increase in new joiner productivity. When considering the average annual salary of recipients, along with the cost of turnover, the increase in engagement and the speed to productivity, the return on a mere $200,000 ($200 per gift/1000 new joiners) investment was greater than 30X.
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It improves engagement, increases productivity and reduces turnover.