WHAT WE DO
Craft experiences that ignite people's hearts and minds and make organizations thrive
Discover people's stories about their experiences and understand their needs and wants.
We immerse ourselves in the context, systematically exploring employees' stories to uncover their expectations, needs, pain points, and motivations. These insights form a factual basis with actionable insights for designing experiences that truly matter and create value.
Imagine, design for and bring new and better experiences to life.
From macro-level end-to-end experiences of present, future and former employees to keystone journeys, and even down to micro-moments and nano interactions embedded in daily work life including ways of working, our collaborative, people-centered design approach is dedicated to improving the old and building the new.
Our proprietary approach adopts a holistic perspective. We consider the needs of both the primary experience participants and the behind-the-scenes participants. This involves core design activities including framing, discovery, sense-making, making (imaginative ideation, rigorous prototyping and testing), and finally, implementation.
Envision the desired future and create principles and plans to reach experience convergence.
We map the ecosystem and journey of employees. Through this, we pinpoint barriers and opportunities for an optimal future state. Our approach involves developing a roadmap, backlog, and guiding principles – both conceptual and practical – to ensure cohesion and integration across all points of interaction.
Foster people-centric experience-led innovation mindsets and capabilities.